Privacy

Who we are

Dived Up Publications is a book publisher operating an online shop which sells books to both consumers and businesses, direct and via third parties. We also maintain a blog and provide publishing services to other businesses and individuals. We are based in Oxford, United Kingdom (full contact details can be found on our Contact page). Our website address is: https://divedup.com. The person in charge is Alex Gibson.

What personal data we collect and why we collect it

We hold the personal data that you supplied in the course of placing your order or enquiry. The data normally consists of: product information, transactional information, fraud checking information, name, address, phone number, email, special delivery instructions and potentially other information to ensure the successful completion of your order.

We may hold notes of our communication with you through different channels including, but not limited to: email, live chat, CRM (Customer Relationship Management system) and phone.

We will not seek personal information from you relating to race, religion, political affiliation, trade union membership, sexual orientation, medical or genetic history and we ask you not to provide such information to us under any circumstances.

We will use the personal information you supply to us in the course of submitting an order for the purpose of fulfilling that order.

Along with, or instead of, placing an order you may have sent an enquiry to us, in which we will use the information you’ve provided to respond to and answer the enquiry.

We may contact you by telephone, email or other means in relation to your order, for example: notifying you of delivery status, updating you on stock availability or informing you of changes with the order. You cannot opt out of these communications. We will never combine these communications with marketing promotions that you have a legal right to opt out of.

We may use your data for marketing purposes but will always provide a means for you to opt out. We may occasionally use the data you supplied, in our own Legitimate Interest, to send details of products and services that we believe may be of interest to you. We will never use your data in a way that conflicts with your own legal rights and interests.

If we share information with a third party, such as a payment gateway or delivery company, their use of your data will be limited to the purpose of fulfilling your order.

We will make our reasonable endeavours to ensure that all third parties treat your personal data in a legal and appropriate way.

We endeavour not to transfer the data of EU citizens outside the EU but where we cannot avoid it we will only do so via a third party that have conformed to all of the appropriate EU legislation providing equivalent protection to that if the data was retained within the EU.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

How we hold your data

We will retain the personal information you supply to us in the course of submitting an order or an enquiry, for the purpose of fulfilling that order, responding to or processing that enquiry. We may from time-to-time send you details of similar products, where we believe you would be interested. If you would rather not receive these communications, we will always provide a simple means for you to opt-out (e.g. usually at the bottom of an email).

If you place an order, we will retain an electronic copy of your invoice data for the period required by HMRC, after which we will delete it.

Your information will be: securely stored on hardware that has limited access to only relevant persons; and on a server maintained by a third party such as a web host. Whether held by us on our hardware, or on our behalf by a third party, it will be kept secure and protected from unauthorised access using all reasonable means.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

When you fill in one of our contact forms and are not a registered user (if you do not have a customer account) we will hold your details for up to one year in order to follow up on your enquiry. If you would like us to delete your details sooner please contact us.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

We use Google Analytics to process non-identifiable user data and gain insights into website use in order to help improve the service we provide to you.

Who we share your data with

Category Third party sub-processor
Web hosting company SiteGround Hosting Ltd.
3rd Floor, 11-12 St. James’s Square
London SW1Y 4LB.
Processing payments on behalf of your customers Paypal.
Shipping and delivery services Usually (but not limited to) Royal Mail, UPS, Hermes, and Ingram Books.
Running our service, sending communications Email sending: through Siteground (see above).
Administering the service and processing information about how our system is running, finding and fixing problems plus developing new features Our website software provider (Woocommerce by Automattic), web hosts (Siteground), security experts (Sucuri), and accounting software providers (Kashflow) perform software development and support that occasionally and for a short time period may require access to personally identifiable information for fault finding or testing.
Spam prevention Visitor comments may be checked through an automated spam detection service. This is currently provided by Akismet (by Automattic).
Customer feedback Feefo.
Advertising Facebook, Google, Twitter, LinkedIn, YouTube and similar companies where the limited data listed above is provided to enable people of similar interests to receive advertisements.
Taking payment from you Billing, card and banking payment systems, currently: Our payment service provider Paypal charges you for card payments.
Marketing to you Web-based marketing systems: Mailchimp.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.